UNICEF ambassadors Ewan McGregor, Claudia Schiffer and Her Majesty Queen Rania are fronting a new marketing drive to mark the 20th anniversary of the Convention on the Rights of the Child.
In a new series of ads they highlight the problems facing children today and appeal for aid.
On November 20, 1989, the Convention on the Rights of the Child became the first legally binding international convention to affirm human rights for all children.
“The Convention on the Rights of the Child (CRC) represents a major milestone in the historic effort to achieve a world fit for children.,” said Chief of the Gender and Rights Unit of UNICEF’s Policy and Practice Division, Dan Seymour.
“As a binding treaty of international law, it codifies principles that Member States of the United Nations agreed to be universal – for all children, in all countries and cultures, at all times and without exception, simply through the fact of their being born into the human family.”
He added, “The treaty has inspired changes in laws to better protect children, altered the way international organizations see their work for children, and supported an agenda to better protect children in situations of armed conflict.”
“This 20th anniversary of the CRC reminds us, most of all, of what we have left to do.”
The Convention is demanding a revolution that places children at the heart of human development.